Tuesday, May 10, 2016

Take Action...Fish or Die Wins a Prime-Time Slot Due to High Ratings

Via Moldy Chum:

This just in from the Fish or Die crew.
May 6, 2016
Contact:  Tom Tanno, ttanno1@aol.com; 818-907-9950
Animal Planet’s FISH OR DIE Wins a Prime-Time Slot Due to Extraordinarily High Ratings of its Recent Premiere,
Posting a +21% Growth Over its RIVER MONSTERS Lead-In
Prime Time Re-Broadcast of “Fish or Die” Set for Wed., May 11 @ 10 PM EDT
The premiere of “Fish or Die” on Sunday, May 1 (11 pm EDT) was a time period upgrade for Animal Planet.  Here’s a snapshot of the results:
  •  Fish or Die” grew over its “River Monsters” lead-in by +21% with target A25-54.
  • “Fish or Die” posted double-digit percentage gains over the network’s prior 4-week time period average.
  • “Fish or Die” was up +37% with A25-54 (231K) and +20% with Total Viewers (435K).
  • “Fish or Die” placed Animal Planet among the Top 20 Cable networks in the time period with hard to reach male demos, ranking as high as #13 with M18-34
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