Friday, January 30, 2015

UPDATED: RIO Products Unveils Its Fly Line Selector App

Via Pitch Engine:

Idaho Falls, Idaho (August 1, 2014) – RIO Products makes the connection to fish come easier for anglers whether it’s through its lines, leaders and tippet or through education on the consumer and dealer level. With that in mind, RIO recently launched its RIO Fly Line Selector App as an effective way to help anglers choose the right fly line every time.
“Here at RIO, we realize that there are a lot of fly lines on the market, and a great number of fly fishers are confused by the choices available,” says Simon Gawesworth, RIO brand manager. “We believe in making it easier for anglers to choose the right fly line for a given situation, and this app is the next step in our education process.”
Available for iPhone, iPad and Android, this free app starts by asking which type of rod the angler will use. It then leads participants through the rod make and model to water type, environmental conditions, geography, species, line density, and the specific application desired. Once each step is completed, the app offers line choices where users can dive deeper into the specifics of each line, visit RIO’s website, and even find the closest dealers to purchase the line. 
Gawesworth adds “This app is an incredibly useful asset for retailers and consumers alike and certainly makes it very simple to choose the right fly line for most fishing situations. Imagine a specialty trout fly shop that has a customer come in asking for advice on a line for Dorado fishing in Argentina. With a few taps of the app, the perfect line will be revealed – ensuring both angler and retailer are happy.”
The app is now available to download from iTunes and Google Play; shortcut links to which can be found here:
RIO. Make the connection.

Check out the newly updated app...

RIO’s pursuit of making it easier for anglers to choose the correct fly line for every condition has taken a giant step forward. Introducing an incredibly useful app that suggests the perfect RIO fly line by pairing hundreds of fly rods on the market with specific species, angling environments, situations and conditions. This short film introduces how the app works.


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