Wednesday, March 19, 2014

Introducing Sport Shop Fishing from Eddie Bauer

Via Moldy Chum:

When Eddie Bauer made the call to return to fishing, it was a return to the roots of our brand. Eddie Bauer’s first Sport Shop in downtown Seattle focused on hunting and fishing, and his passion for the pursuits was so strong that he would close his shop for weeks at a time each fall to disappear to the rivers, lakes, and coastal waters within his home state. His time in the field influenced the products he trusted, the gear he sold, and the clothing he put his name on.
This field mentality is why we linked up with a team of world-class fishing guides to build our new fishing collection and why we looked to the fishing in our home state as a testing ground. Few locations match the fishing diversity in Washington, including everything from saltwater and coastal streams to mountain creeks, freestone rivers, and desert tailwaters. But Washington is known for its steelhead, and our eastside rivers offer some of the best summer-run steelhead fishing in the U.S. In addition, the Yakima River is a classic tailwater and Washington’s blue ribbon trout stream. Yet for destination fishing trips, Washington is often overlooked.


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