Saturday, June 29, 2013

Eddie Bauer Signs Fishing Guides in Preparation for Upcoming Sport Shop Launch

Via Pitch Engine:

Bellevue, WA – June 27, 2013 – Eddie Bauer is pleased to announce the addition of Fishing Guides Andrew Bennett and Lucas St. Clair to its world-renowned Eddie Bauer Sport Shop team. Known as avid outdoorsmen with a true passion for fishing, their expertise will be integral in the expansion of the Eddie Bauer Sport Shop series to include outerwear, apparel and gear designed specifically for the sport.
“Eddie Bauer prides itself on designing and building innovative, functional products that enable consumers to live their adventure,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. “We recognize that the successful creation of a technical and authentic product requires us to closely collaborate with experts in the field to conceptualize, build and test products in the environment for which they are intended. Andrew and Lucas will bring first-hand experience and valuable testing opportunities to the table as we look to launch our next generation of outerwear, apparel and gear designed for fishing in spring 2014.”
Born and raised in Fairbanks, Alaska, Andrew Bennett grew up with a love of the outdoors passed on from his family. Even while pursuing a successful career in the software industry, his passion for fly fishing never waned and he sought to build a long-term career that further fueled his interests in the outdoors. In 2004, Andrew founded Deneki Outdoors and has since led the company’s expansion to operate fly fishing lodges in Alaska, British Columbia, and the Bahamas. He also has served as a member of the American Fly Fishing Trade Association board since 2011. While both roles keep him busy, Andrew still makes time to go fishing in either fresh or saltwater whenever possible.
Lucas St. Clair learned how to fly fish having spent his childhood in the north woods of Maine. His love for fishing not only fueled his interest in outdoor adventure but also the culinary arts. After studying at Le Cordon Bleu Culinary School in Paris, Lucas opened his own restaurant on the coast of Maine, bringing nature’s fresh bounty to the table. Even then, he found himself out on Maine’s lakes and rivers every week, and felt the need to experience fishing western waters. In 2007, Lucas moved to Seattle where he joined up with outfitter Emerald Water Anglers, guiding anglers on the trout and steelhead rivers and beaches in the Pacific Northwest. He returned to Maine in 2012 and continues to guide as Emerald Water Angler’s regional specialist.
Bennett and St. Clair will find themselves at home among the other guides and experts on the Eddie Bauer Sport Shop team, including John Burrell, Michael Pepi and Rebecca Etchen Peters. Eddie Bauer Sport Shop first launched in January 2012 with a full lineup of outerwear, apparel and gear for upland hunting, trap and skeet shooting, each pushing the limits of innovation and technical design. The fishing product line will broaden the Eddie Bauer Sport Shop series, and be available to consumers in spring 2014.

Eddie Bauer Sport Shop is one of four exclusive series offered by Eddie Bauer featuring innovative, quality products designed to enable outdoor enthusiasts to live their adventures. Other series include Eddie Bauer First AscentEddie Bauer Travex, and Eddie Bauer Outdoor.
To learn more about the Eddie Bauer, please visit
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells innovative sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is internationally recognized for quality, innovation, style and service. Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada, and Japan through catalog sales and online at Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.


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