Thursday, June 12, 2014

Redington Partners with GoPro Mountain Games

Via Pitch Engine:

May 22, 2014 (Bainbridge Island, Wash.) – Redington, maker of performance fly rods, reels, waders, apparel, and accessories, is excited to announce its partnership with the 2014 GoPro Mountain Games as the official fly fishing sponsor of the event.
 Held annually in Vail, Colorado, the GoPro Mountain Games is the country’s premier celebration of mountain sports, lifestyle, and music, and includes everything from kayaking to mountain biking, mud runs, canine events, climbing and of course, fly fishing. This year’s Games run June 5-8 with the 2 Fly X-Stream casting competition taking place on Saturday with the finals happening on a local river Sunday morning.

Redington is committed to furthering the sport of fly fishing and by partnering with the GoPro Games, which combines outdoor enthusiasts with a wide variety of sports, the platform is a perfect fit for the brand. Attendees will find Redington in River Town, offering casting clinics, and will provide the grand prizes to the top three athletes of the 2 Fly X-Stream competition.
 “Positioned with class V kayaking, freestyle biking, and rock climbing, fly fishing may seem like an odd addition to the Mountain Games, but we’ve seen how popular it is at the festival and wanted to be involved,” says Redington marketing manager Kirsten Ashmore. “The Mountain Games hits our target consumer perfectly—people who consider fly fishing as part of their outdoor adventures.”


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